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How Event Technology Helps Venue and Event Booking Managers Drive Efficiency

July 28, 2022July 18th, 2023Blog
Event Technology

Many compelling factors are driving the rapid development of today’s event technology. Presently, ninety percent of event professionals believe that technology has the potential to make a beneficial impact on the success of their events. In light of the expansion of virtual and hybrid events, many teams have realized that utilizing the appropriate technological solutions help elevate their event booking and management experience to an entirely new level. According to the findings of one study, the use of event technology can result in a twenty percent increase in participant numbers and a twenty-seven percent improvement in overall event productivity.

Although there are so many new technologies being developed and introduced into the market, it can be challenging to determine which ones are worthy of your financial commitment. In this post, we will discuss some of the most recent developments in event technology and how these advancements can assist you in achieving your goals of increasing efficiency, enhancing participation, and maximizing the return on investment from your event.

Managers and venues gain a competitive advantage when they are aware of the latest developments in event technology and employ the ones that prove to be the most valuable. But with the rapid pace at which new event booking and management technologies are being developed, how can you determine which ones to consider? We’ve got you covered with the event technology trends you need to know for success, from the design phase all the way through to the debriefing.

Many event and venue managers are now seeking latest event technologies to enhance efficiency and productivity within their organizations while still offering world-class guest experiences as the venues and events sector throughout the world progressively begins to open up again following COVID.

What is Event Technology?

The term “event technology” refers to the various solutions and procedures that are available to event managers for use during the actual event. We are not only going to talk about the technology that is used for planning or the tools that are used for project management. Instead, we will also explore innovations such as virtual reality, augmented reality, apps, and other innovations that can be incorporated into an event to promote participation and engagement.

Trends drive the event technology industry. Motivated in part by the accessibility of specific technology and by the audience’s desire to participate in activities that are inspired by technology. Because of the dynamic nature of the environment, event managers need to stay current on all of the most recent technological advancements.

The Importance of Event Technology

We can’t underestimate that our century is highly digitized, and the event industry can’t avoid entering the technological era. There’s no reason to be afraid of incorporating technology into your event planning – it’s not and doesn’t have to be daunting or complicated.

A few key factors contribute to the significance of event technology. It plays a significant role in our everyday life. We are becoming increasingly reliant on technology and are gradually becoming accustomed to having an increasing number of electronic devices in our lives. That ought to be reflected in the events.

There are currently a record number of millennials participating in events. Everything from large-scale charity fundraisers to concerts and performing arts events and everything in between. They are the generation that has embraced technology more than any other before them. To entice this demographic, events ought to highlight it in every available opportunity. According to the figures, millennials now make up a third of the workforce in the United States’ home country.

We will take a look at some of the most recent technologies that are now accessible and discuss how they can assist in enhancing efficiency, offer better experiences for visitors, automate processes, and streamline operations.

Event Promotion and Marketing 

Any platform that drives people to your event is considered event marketing technology. Your guests are online, thanks to social media, emails, and the internet, and that’s where you need to be if you want to capture them.

Ticketing and registration tools are examples of event technology marketing tools that you can use to promote your event, sell tickets, collect vital attendee information at the point of registration (which you can then utilize in your planning), and keep track of your sales.

These services frequently include the ability to construct a specifically developed event website. Email and social media campaigns, custom-branded tickets, visibility into top-performing channels, and sales data are all possible capabilities.

Event Booking Software

Event Booking software is a cost-effective and feature-rich online event ticketing platform for event organizers, promoters, and management. With our platform, you can quickly create, advertise, and sell tickets for any type and size of event. This program streamlines the event registration process by allowing for electronic registration and payment.

It is an immersive, dynamic, real-time event-management platform that supports multi-venue activities, customizable elements that cater to your specific business needs, and an integrated, streamlined strategy that spans multiple departments in your organization, resulting in a centralized record that is compatible with your financial and accounting system.

Mobile Event App

Event apps have been around for a while, but they’ve progressed beyond the clumsy excuses for branded pages on the phone. Maps, schedules for performances or speakers, QR codes for stands and access, and even live broadcasts of keynote speakers are now possible. A well-designed app can provide true value to the audience, increasing overall engagement.

Mobile event apps are transforming the attendance experience, and there are numerous ways to leverage them to boost productivity and make your event experience more delightful for attendees. For starters, event apps make it easier to communicate information and host an environmentally responsible event. You can save paper and lessen the environmental effect of your event by offering digital access to announcements, session details, speaker bios, exhibitor information, and resources.

Mobile apps are also excellent for increasing attendee networking and keeping them engaged with your event. Participants can receive customized alerts and push notifications, as well as design their own session schedules, participate in live quizzes, provide real-time feedback to presenters and planners, and connect with other attendees, all with the touch of a button.

Augmented Reality

A technology that has been around for a while but is growing more popular to provide better experiences for visitors in a variety of settings. Augmented reality can help operators and marketing teams offer relevant, engaging material to visitors and guests, but it can also help guests have better experiences and user journeys.

Augmented reality, or AR, is a process of transferring attendees while keeping them in place. Showing off items and services while demonstrating their application in a virtual world. Augmented reality is more powerful and user-friendly than ever before, and it should be employed whenever the event or audience calls for it. AR’s novel applications include treasure hunts and sponsor overlays, and the potential is enormous.

It is conceivable, for example, to provide an interactive way for every visitor to navigate by assisting them in finding their seats, joining their friends, or discovering sites of interest more simply. It can also deliver relevant and valuable information at specific venue location locations to assist guests at a particular time.

As 5G technology becomes more prevalent, augmented reality will assist in spurring innovation in stadiums and provide immersive experiences to physical spaces.


This location-based technology, in essence, constructs a virtual “fence” around a certain physical site, which might be a stadium, arena, exhibition center, theme park, or any other venue.

Attendees accessing the designated geographic area and location points within a venue can then activate specified activities, such as event check-in, push notifications, or event advertising, via their smart phone.

From an operational standpoint, this can be useful to enable seamless registration and check-in, as well as automatic app downloads once users arrive on site. However, geolocation technology can also be utilized to broadcast information and marketing messages, creating a new revenue stream.

Again, consolidated data and analytics may be collected from this technology and utilized to understand statistics like average attendance or dwell time.

Management of Venues and Events

There are now a variety of venue and event management platforms on the market that offer strong and effective solutions for managing and running day-to-day operations. The overall goal is to streamline the business by automating existing manual procedures, ensuring that all team members have quick access to all essential information, and providing improved transparency and reporting.

VenueArc is one such worldwide technology platform that streamlines venue and event administration. It comprises strong event technology components that work together to produce a powerful end-to-end platform. Clients can, however, choose certain modules important to their operation to construct a customized solution that meets their specific needs.

The platform strives to alleviate pain points, resolve issues, and conquer challenges that venue operators regularly experience to assist them in delivering a more effective and efficient operation.

Use Technology to Make Your Events More Interactive

It is up to you and your team as event professionals to embrace digital solutions to streamline procedures, improve security, and enable data centralization. With so many technical possibilities available today, you’re likely to find an event booking and management technology combo that works for you!

To set yourself apart from the crowd, you must go above and beyond to keep up with the most recent and developing technological developments. Consider using some of the most cutting-edge technologies to help you offer higher-quality events, lower costs, safeguard your attendees’ health and safety, and improve event management efficiency.

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